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Dr. JJ Peterson shares how narrative theory transforms marketing by positioning the customer—not the brand—as the hero. Co-author of Marketing Made Simple alongside Donald Miller, he breaks down the powerful “one-liner” framework (problem, solution, result) to clarify your message fast.
Kary and Dr. Peterson also explore protecting your intellectual property and voice in the age of AI and how layered expertise creates a brand that stands apart.
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Igniting Souls Podcast with Kary Oberbrunner