Into The Wild 10. PR Still Works! Here's how to pitch your business with Crystal Richard
Hey you wild lady!
Today, I am speaking with Crystal Richard, an award-winning entrepreneur and PR Siren behind Crystal Richard & Co., a global digital PR company helping small businesses, brands and entrepreneurs secure dreamy media coverage and attract a wave of raving fans and customers. From her cozy office on the coast of Atlantic Canada, Crystal helps clients from as far away as Australia secure media placements and bylines in leading online publications such as Forbes, the Globe and Mail, GQ, Business Insider, Entrepreneur, Inc., Chatelaine Magazine and more. Over her career as a publicist, she has brokered HGTV pilots, spoken about PR and entrepreneurship on several stages, and co-authored the book Get Covered: How to craft, pitch and tell your startup's story to get more customers.
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In This Episode, You Will Learn About:
- How to fearlessly lose sight of the shore. If you stay on the shore your whole life, you'll never know what is out there. If you don't take chances and focus on the horizon, you will never know what is out there.
- The best gift can be just diving in.
- Best advice: Get a good lawyer and get a good accountant. Don't try to figure it out yourself.
- Don't say yes to what you know what will be a bad client
- If you don't leave space open for good clients and customers, you won't ever get them
- You're doing yourself more harm by saying yes to the wrong people
- To be productive, you must block your time. Calendar blocking is the way to go
- #SmartPRhabits PR takes time, so you need to create daily habits to do it successfully
- The people that succeed at PR at in it for the long game
- Send 1 pitch/day Monday through Thursday
- Find new people to pitch every Friday
- Spend 5 mins o Twitter every day, engaging with people you want to write about you
- Twitter is where most journalists hangout
- In order to get news, you need to create news.
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Public shoutouts:
- Asana
- Everland
- Harvest
- HARO - Help a reporter out
Resources:
- Website: https://www.crystalrichard.com/
- Book: Get Covered Book
- Instagram: Crystal_richard
- Facebook: CrystalrichardCo
- Twitter: CrystalCRichard
What it means to be a WILD woman:
"Just go for it! Embrace your weirdness and don't think about what other people will think." ~Crystal Richard
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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.
She's a mom to Irish Twins (not planned), a published author, and a drummer.
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