PR Explored: The Podcast for Public Relations and Communications Pros Media Training Advice for Better Executive Communications
7 snips
Nov 26, 2025 
Joel Schwartzberg, a communications and presentations coach, joins to share insights on elevating executive communication. He emphasizes the importance of having a clear, compelling key message and practical strategies for media training. Joel discusses the effectiveness of the primacy and recency effects, tips for bridging off-topic questions, and why simplicity enhances impact. He also highlights how to adapt messages across different media while maintaining core points, proving that with the right preparation, anyone can become a confident spokesperson.
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Exploit Primacy And Recency
- Increase quote pickup by using primacy and recency: say key messages first and last.
- Repeat the key message throughout so reporters can clip and publish it.
Lead Quotes With The Key Point
- Start quotes with the most important message instead of a proud or filler line.
- Put partners or acknowledgments after the core message to avoid sabotaging primacy.
Bridge Back To Your Point
- Use a short bridge: "I cannot speak to that, but what I can say is..." to return to your point.
- Don't treat interviews like debates; bring conversations back to your mission.
