5: RTU: Repositioning - Guest, Arra Yerganian, CMO of Sutter Health

Lamenting the fact that the healthcare industry "says the same thing and blends into this mush," Arra Yerganian is "working to change the conversation" about Sutter Health. To achieve this goal Yerganian is "leaning in when others lean away" and seeks to "embrace the digital experience and create one-to-one relationships for the 3.5 million people that we serve." Believing that this promise needs to go deeper than marketing, Yerganian works in "really close partnership with Sutter's patient experience folks, executive leadership and operations" to "lay the foundation for a new [customer] experience."

Yerganian joined Sutter Health's not-for-profit network as its first chief marketing & branding officer in August 2015. "Recognized by colleagues as an innovator in residence, a marketing visionary and a customer experience evangelist," Yerganian has lead a comprehensive repositioning of Sutter Health, which you'll learn about in our podcast.

Prior to joining Sutter Health, Yerganian served as chief marketing officer for San Francisco-based One Medical, an innovative primary care network focused on transforming patients' experiences through improved quality and accessibility of care. Before that Yerganian served as CMO for University of Phoenix and held senior international marketing roles at Procter & Gamble, the Dial Corp. and Atari.