165: Motivating Change: Exploring the Crossroads of Healthcare and Fundraising with Amy Bucher

In this episode, let us traverse the intersection of motivation, healthcare, and fundraising, exploring the digital landscapes that shape our behaviors. Buckle up for an exploration that transcends theory to provide practical insights and strategies for fostering resilience, overcoming rejection, and crafting authentic connections.

Today's expert, Amy Bucher, embarks on an odyssey through the complexities of inspiring individuals, creating meaningful connections, and navigating the nuanced world of fundraising in the digital age. Amy is a leading behavioral scientist with a wealth of experience, holding a Ph.D. in organizational psychology from the University of Michigan. She took an unconventional route in 2006, diving into the world of digital health.

Amy is currently contributing her expertise at Lirio, a startup utilizing artificial intelligence and behavioral science to drive positive health-related actions. As Vice President of Behavioral Design at Lirio, she guides a team of behavioral scientists and health specialists dedicated to creating AI-driven paths for behavior change to enhance individual and population health. With more than 15 years of expertise in designing digital health products and a solid foundation in behavioral science, Amy is a renowned authority in utilizing motivational psychology in design. She is also the author of "Engaged: Designing for Behavior Change," a publication by Rosenfeld Media that earned recognition as one of Kirkus' favorite indie books of 2020.

In this episode, you will be able to:

Explore the parallels between fundraising and healthcare.

Gain insights on overcoming rejection, managing stress, and fostering resilience.

Discovering strategies to enable recovery periods after stress.

Learn the importance of acknowledging process successes.

Uncover cognitive behavioral therapy approaches.

Build self-efficacy through small wins by understanding and applying principles like autonomy, competence, and relatedness.

Get all the resources from today’s episode here. 

Support for this show is brought to you by Instil. Our friends at Instil really understand what it means to build and manage relationships in a holistic and human-first way. The platform’s advanced UX design and real-time analytics smooth donor management to make it easy for you to connect every supporter to the impact of your work. To learn more head on over to www.instil.io/mallory.

Connect with me: Instagram: https://www.instagram.com/whatthefundraising_

Facebook: https://www.facebook.com/whatthefundraising

YouTube: https://www.youtube.com/@malloryerickson7946

LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/

Website: malloryerickson.com/podcast

Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652

If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link.

If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point