Elizabeth Irvine is the VP of Marketing at MarketMuse, a content intelligence and strategy platform powered by artificial intelligence. MarketMuse is hosting a Content Strategy Collective Live Conference on June 7-9 that will focus on personalizing audience experiences. Since using Mutiny to customize their website, MarketMuse has witnessed a substantial conversion rate increase.

0:00 Intro
1:00 Conversation with Elizabeth
2:25 Content Strategy Collective
6:08 Theme of conference
8:30 Personalization
11:05 Choosing Mutiny
13:50 Goals, objectives, conversion rate
17:21 Implementation
22:08 Website personalization
26:24 Outro

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June 7-9, 2022 Content Strategy Collective Live (REGISTER)

How to Create Personalized Experiences For Your Audience with Elizabeth Irvine at MarketMuse