2X eCommerce Podcast SE4 EP25: Clean Origin is a D2C Brand Disrupting the Jewellery Industry with Lab-Grown Diamonds
16 snips
Jun 13, 2019 AI Snips
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Lab Grown Diamonds Offer Cheaper Sustainable Equivalent
- Lab-grown diamonds are chemically and visually identical to mined diamonds but cost less and avoid destructive mining practices.
- Alexander realized lab gems recreate diamond formation above ground using technology, offering an affordable green alternative to legacy diamonds.
Unexpected Early Adopters Spanned Soldiers To Elderly Couples
- Early Clean Origin customers included environmentalists, servicemen, tech employees and elderly couples seeking ethical rings.
- Example: an 83-year-old groom and 79-year-old bride in assisted living bought a ring because the planet mattered to them.
Use Empathy And Generous Returns To Reduce Purchase Friction
- Prioritize empathetic customer service as a growth engine by removing purchase stress with generous policies.
- Clean Origin uses 100-day no-questions returns and trains staff to focus on making customers feel comfortable.