Fashion & Founders The Podcast 19. Colorifix & The Business Opportunity of Investing Early in Material Innovators
This week I spoke with Nora, the marketing manager at Colorifix. Colorifix is a business creating a natural dye solution through a biological process using bacteria as opposed to the toxic chemical dyes currently being used by most of the fashion industry. These dyes have multiple environmental consequences like water pollution which was the genesis for the founders of Colorifix to begin on this journey.
Nora breaks down how Colorifix creates dyes that mimic nature and I know it’s science but it also kind of seems like magic to me. They are able to sequence the DNA of the color wherever it is found in nature, transfer that DNA code into a microorganism that the can produce that color then through fermentation, and without using any additional harsh chemicals to fix the dye onto a fabric.
We discuss material innovation in the fashion industry, what is going on behind the scenes in the supply chain to help move the industry forward, the scalability of such innovations and the the big potential business opportunity in investing.
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Diane Freis Dress on Vestiaire Collective which can be altered with Sojo!
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