Economist Podcasts

Interview: Bret Taylor of Sierra and OpenAI

129 snips
Jan 29, 2026
Bret Taylor, tech entrepreneur and CEO of Sierra and chairman of OpenAI, discusses the rise of AI agents and why every company will need one. He talks about when to build versus buy, model limitations and guardrails, monitoring AI with AI, outcomes‑based pricing, and how AI will reshape jobs and workflows.
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ADVICE

Don't Wait—Experiment Now

  • Experiment with generative AI now to avoid being outcompeted and to learn shifting consumer behaviour.
  • Prioritize practical pilots to build institutional knowledge even if full solutions arrive later.
INSIGHT

Embrace Imperfection With Controls

  • Models are imperfect and non-deterministic, making robustness and testing hard.
  • Treat AI like people: accept imperfection and build detection and remediation controls around it.
ADVICE

Start Narrow, Then Expand

  • Start with low-risk, narrow use cases to make AI agent behaviour an engineering problem you can control.
  • Use those wins to gain experience before moving into higher-risk advisory tasks.
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