Abhilash Anandan is the VP of Strategy and Growth at NeoITO, a company that helps startup leaders scale faster and cheaper. NeoITO grew quickly when they narrowed down their niche and personalized their experience. He shares advice on capturing the attention of founders and understanding their thought processes. He explains “shiny object syndrome” and the importance of empathy.

1:22 Conversation with Abhilash
3:05 Competition in a crowded market
6:45 Growth
8:30 Founder mindset
13:10 Audience magnets
17:10 Reaching founders
23:10 Marketing, content, LinkedIn
24:45 Empathy
25:58 Outro

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How to Get in the Headspace of a Founder with Abhilash Anandan of Neoito