EasyPost Insider: Solutions for an Unprecedented Peak Season With Joe Dieter From EasyPost

Joe Dieter has talked with countless EasyPost customers. And lately, he’s heard the same concern from many of them: peak season 2025 is a whole new ballgame. Rising costs and unpredictable demand have many shippers scrambling to prepare.

Joe’s advice for confronting the uncertainty? “Ship fast. Don't ship reckless. Be protected.”

And EasyPost offers solutions to accomplish all three goals. 

In this EasyPost Insider episode, Joe and Lori discuss several tools (including a few brand new offerings) to help businesses ship successfully this peak.

EasyPost Wallet makes it easy to use your favorite carriers

The EasyPost Shipping API has always helped businesses purchase shipping labels at great rates from their favorite carriers. Now, EasyPost Wallet is taking the convenience to the next level.

Joe explains, “Wallet [allows] you to quickly get up and running with the carriers and service levels that [help you ship fast] without breaking the bank [or] juggling a lot of carrier relationships.”

He continues, “You have one simple billing experience. You have one invoice experience. You're not having to submit all these customer care or support issues directly to carriers.” 

Advanced Tracking turns tracking into a brand-building opportunity

Sending customers tracking notifications is “table stakes,” reducing support tickets and ensuring that “you don’t have an angry consumer on your hands.”

But the best brands are going beyond the basics, turning tracking notifications into strategic marketing messages.

As Joe puts it, “It's not just, here's the latest update on all your packages. It's also, here's a story we want to tell you that's going to further build that relationship with you, the consumer.” 

The easiest way to level up your tracking? Use Advanced Tracking by EasyPost. “[It] not only gives you real-time updates, it gives you comprehensive, branded, AI-powered predictive tracking.”

Forge allows marketplaces to offer a state-of-the-art shipping experience

Marketplaces want to offer easy, affordable shipping to their sellers (and their sellers’ customers). But they usually don’t have deep experience building the shipping technology that would allow them to do that. 

Enter: EasyPost Forge.

“These big marketplaces do an incredible job of being a marketplace,” Joe explains. “But at their core, they weren't about a shipping operation. So we created something called Forge. Forge allows a marketplace to instantly set up the most reliable shipping software [they] could possibly offer.”

Links

• Connect with Joe on LinkedIn: https://www.linkedin.com/in/joe-dieter/
• Visit EasyPost’s website: https://www.easypost.com/