What Is "Behind the Practice" and Why Should Entrepreneurs Tune In?

In this special episode of Rocky Mountain Marketing, I sit down once again with my business partner and COO, Shawn Quintero, to unveil something close to our hearts: our brand new podcast—Behind the Practice.

We're pulling back the curtain on how we’ve evolved as an agency, and why this new podcast is more than just another show—it’s a strategic shift designed to serve the heart of our mission: helping health and wellness experts turn their practice into a powerful, revenue-generating brand.

We dive into:

• The origin story of Behind the Practice
• Why we’re doubling down on podcasting in 2026
• Our vision for serving purpose-driven entrepreneurs
• How storytelling can scale trust and conversions
• The importance of niching down and building aligned media

Timestamp:

00:00 Introduction and Announcement

00:34 Meet the Co-Owner: Sean Quintero

02:32 Behind the Practice: Concept and Purpose

03:48 Personal Stories and Impact

06:51 Target Audience and Unique Approach

09:11 Podcast as a Marketing Tool

24:32 Operationalizing Your Podcast

26:06 Conclusion and Final Thoughts

Whether you're in the health and wellness space or an entrepreneur looking to scale your visibility, this episode is packed with insights you can use.

Ready to see what’s Behind the Practice? Tune in now and discover how a podcast can become your most powerful business asset.

Visit Shawn Quintero online:

LinkedIn: https://www.linkedin.com/in/heyshawnq/

Facebook: https://www.facebook.com/HeyShawnQ/

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

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