
Lay of The Land #243 Noah Jackson & AJ Wadian (Premier Home Pros) — $0 to $250M in 3 Years — Bootstrapping America’s Fastest Growing Remodeling Company
Noah Jackson and AJ Wadian — the Co-Founders of Premier Home Pros
Launched in December 2022 with just $65,000 of their own capital and a decision made around a dinner table, Premier Home Pros has scaled from zero to more than $150 million in annual gross sales in just three years — surpassing $100 million in under 24 months — all without raising a single dollar of outside capital. Headquartered in Canton, Ohio, Premier now operates across 14 states and continues to expand at a pace that few companies in any industry achieve.
In our conversation, Noah and AJ walk through the entire evolution of the business from doing over half a million dollars in sales in their first month — and the relentless execution required to turn early momentum into a scalable, multi-state operation. We talk about what it really means to build the plane while flying it, the mistakes they’ve made along the way, why bathrooms are far more complex than they appear, and how process, data, and elite talent compound when aligned correctly.
We also explore their leadership evolution — how the business at times has grown faster than the people, what it takes to lead from the front, how they disagree productively as partners, and why Northeast Ohio remains home even as the company becomes increasingly national.
This is a conversation about ambition, resilience, systems, and building something enduring — right here in northeast Ohio.
Noah and AJ are operating at a level of demonstrated performance, intensity, and conviction that is rare and admirable — I took a lot away from their ambition and focus and and hope you all enjoy our conversation.
00:00 The Ambitious Journey Begins
08:34 Navigating Challenges and Learning from Mistakes
29:02 Leadership Evolution in a Rapidly Growing Company
37:52 Understanding the Bathroom Industry's Challenges
40:57 Innovation and Trends in Bathroom Design
43:22 Evolving Motivations and Definitions of Success
48:54 Building a Business in Northeast Ohio
52:31 Hidden Gems of Northeast Ohio
-----
LINKS:
Noah Jackson: njackson@premier-homepros.com
Augustine Wadian: awadian@premier-homepros.com
https://premier-homepros.com/
https://www.linkedin.com/in/aj-w-2815a6177/
https://www.linkedin.com/in/njackson1005/
-----
SPONSOR:
Cerity Partners
Cerity Partners, a full-service investment and wealth management firm serving high-net-worth individuals, entrepreneurs, and business owners, is proud to sponsor Lay of The Land. The firm has local roots in Cleveland and across Ohio, and like this podcast, Cerity Partners advisors specialize in serving the interests of local entrepreneurs and business leaders. They understand how to manage the total picture of wealth, both personal and professional. Cerity Partners has a unified team of specialists who collaborate on almost every aspect of a client’s financial life, including business ownership. The firm’s national presence means it can offer the resources and specialized knowledge of the largest institutions with the independence and service of a neighbor. The Cerity Partners Cleveland team understands the complexity that comes with wealth, and they adhere to fiduciary standards. Discover the financial lay of your land.
Learn more at ceritypartners.com/NPR or call 216-464-6266.
Roundstone Insurance
Roundstone Insurance is proud to sponsor Lay of The Land. Founder and CEO, Michael Schroeder, has committed full-year support for the podcast, recognizing its alignment with the company’s passion for entrepreneurship, innovation, and community leadership.Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. To bring that vision to life, the company pioneered the group medical captive model — a self-funded health insurance solution that provides small and mid-sized businesses with greater control and significant savings.
Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs. Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland. https://roundstoneinsurance.com/
-----
Stay up to date by signing up for Lay of The Land's weekly newsletter — sign up here: https://layoftheland.ck.page/5f0c1e28fa
Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/
Follow Lay of The Land on X @podlayoftheland
https://www.jeffreys.page/
