The Chris Voss Show The Chris Voss Show Podcast – BrandFace for Entrepreneurs UPDATED: Be the Face of Your Business & a Star in Your Industry by Tonya Eberhart, Michael Carr
BrandFace for Entrepreneurs UPDATED: Be the Face of Your Business & a Star in Your Industry by Tonya Eberhart, Michael Carr
People don’t do business with a logo. They do business with a person.Marketing yourself as an entrepreneur and the face of your business has become more complex. New marketing tools and platforms are being introduced almost daily. In order to break through the clutter and noise, you must define your point of differentiation and learn to develop and display your unique personal brand in a powerful, memorable way. When that happens, you’ll not only stand out among your competitors, you’ll attract ideal customers and make your marketing work for you in ways you’ve never dreamed possible.In this book, you’ll learn many of the principles and tactics we’ve used to position and market our clients for success, such as: • How to Become a Recognized Authority in Your Industry…even if no one knows who you are right now
• How to Develop an Attractor Factor That Naturally Appeals to Your Ideal Customers…so you can work smarter, not harder
• How to Stop the Cycle of Poor Prospecting and Become a Sought After Expert…without the arrogance that can turn prospects away
• How to Use Today’s Marketing Tools Differently…and avoid the same vanilla marketing tactics your competitors are using
• How to Set Yourself Up for Long Term Success…regardless of the ups and downs of your industry
About the Co-Author:BrandFace for Entrepreneurs is the fourth book in the BrandFace series and is co-authored by Michael Carr, entrepreneur and America’s Top Selling Real Estate Auctioneer. Michael has been licensed in as many as 31 states in the continental U.S. as both a real estate broker and an auctioneer. He has been actively involved in the sale of over 78,000 homes and has conducted over 8,300 auctions in the last 27 years. This book includes Michael’s experiences and advice as the face of his own brand.