Deconstructor of Fun

TWIG #344 Battlefield’s Big Comeback, AppLovin’s Record Quarter and Moon Active’s New Games

30 snips
Aug 14, 2025
Dive into the controversies surrounding Tencent and their latest gaming dramas. AppLovin celebrates a record quarter, while Blizzard navigates significant leadership changes. Explore the challenges of launching Storm Gate and the reasons good games sometimes flop. Duolingo ventures into music games, and Playtika bets on direct-to-consumer strategies. Get excited for Battlefield’s anticipated comeback, and discover Moon Active's fresh gaming portfolio with innovative titles on the horizon.
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ANECDOTE

Stormgate's Tough Launch Admission

  • Frost Giant's Stormgate (ex-StarCraft talent) launched but failed to reach hoped-for concurrency and sales despite positive reviews.
  • CEO Tim Morton acknowledged responsibility and promised to share learnings after digesting results.
INSIGHT

RTS Faces Product-Market Fit Limits

  • The RTS market lacks strong product-market fit today; niche super-core monetization or premium pricing is required to reach viable scale.
  • High-quality execution alone may not rescue genres without sufficient TAM.
ANECDOTE

Duolingo Acquires Beatstar Team

  • Duolingo acquired Beatstar's team (NextBeat) in what felt like an acqui-hire to integrate music-game talent into the app.
  • The deal reflects Duolingo's strategy of bringing gaming talent into non-traditional gaming apps.
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