S4E23 - CRO isn’t just for marketers with Kelly Wortham

Kelly Wortham dropped some serious knowledge bombs in our recent Experiment Nation chat. Here’s what stood out:

- CRO isn’t just for marketers: Lawyers, project managers, even developers can thrive in this field. It’s all about a love of learning and adaptability.
- Don’t underestimate the power of mentorship: Kelly has THREE mentors, each focusing on different aspects of her career. Find your own advisors to help you grow!
- Certifications are nice, but experience trumps all: While CXL is great, hands-on testing platform experience is the real deal.
- UX psychology is CRUCIAL: Understand your users’ motivations and behaviors to create truly effective tests.

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