How your business can make the most of the Veganuary campaign. Veganuary challenges people to eat vegan for the 31 days of January, and this year well over half a million people from over 200 countries signed up to the challenge. That's only the people who officially registered for the challenge through the website though. Research shows that ten times more people actually participated without officially registering.

As vegan businesses, we should always get behind any campaign that is designed to bring more people over to the plant side, but Veganuary also creates a unique buying environment for your business: people who would at other times of the year have no interest in vegan products and services are now on the lookout for all things vegan. David takes a look at how your company can get involved with the Veganuary (both officially and unofficially) to not just back the campaign but also increase the sales and visibility of your vegan business during that time.

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!

048 - Get your business ready for Veganuary