
The Tony Robbins Channel Strategic Innovation | The #1 secret to getting ahead, with Tony Robbins
Mar 30, 2016
Dive into the essentials of strategic innovation to keep your business thriving amidst fierce competition. Learn how leading brands like Apple and Starbucks adapt to consumer expectations and leverage creativity. Discover the thrilling world of motorcycle culture and how nostalgia can spark innovation. Explore the shift from price wars to exceptional customer experiences, and find out how social media can drive engagement. Plus, uncover practical strategies to empower small businesses through innovative coaching!
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Nike Became A Lifestyle Community
- Nike evolved from selling shoes to selling a lifestyle and community with athletes and digital tools.
- That shift made Nike part of customers' daily rituals and reduced reliance on traditional advertising.
Harley Sold Identity, Not Just Bikes
- Harley-Davidson survived competition by selling identity, heritage, and nostalgia, not just motorcycles.
- They expanded via clothing, events, and culture to reach a broader market.
Systematize Organizational Innovation
- Build systems so innovation comes from the organization, not just you.
- Aim to institutionalize constant innovation so people and environments can change without losing momentum.





