Ep. 72: Grow your audience like a $23B company ft. Jonathan Hunt

This week on The Creator Spotlight Podcast we're joined by Jonathan Hunt, the VP of HubSpot Media. Jonathan has been working in media for two decades for brands such as Nat Geo, Complex, Vice, Vox, and more. Read the newsletter: https://www.creatorspotlight.com/profiles __ Jonathan LinkedIn: https://www.linkedin.com/in/jonathanwhunt/ HubSpot: https://www.hubspot.com/ Mindstream: https://www.mindstream.news __ Follow Francis LinkedIn: https://www.linkedin.com/in/francis-zierer/ Twitter/X: https://x.com/FZierer __ 00:00 Introducing Jonathan Hunt 01:20 The 3 pillars of audience development 04:16 For the independent creator 07:32 Marketing through content creation 14:10 The most sustainable monetization models 18:18 Building a brand voice 21:00 The need for diversification 23:41 The ever evolving definition of 'creator' 26:50 The most shocking recent changes in media 28:27 When to sell your business as a solo creator #podcast #creatoreconomy #newsletter