Are you adding sludge to your sales process?

Nov 12, 2025

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How much effort does it really take for your customers to do business with you? Are you asking for too much information up front, hiding fees, or making simple tasks needlessly complicated? In this episode, I dig into the ways we unintentionally add friction—“sludge”—that drives prospective customers away, and share strategies for making it easier for people to choose you.

Listen to this new 10-minute episode for practical tips on reducing friction and making your business the easiest—and most appealing—choice for couples planning their wedding.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

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