The Think Media Podcast 264: Genius Content Creation Tips w/ Erwin McManus
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Nov 9, 2023 
Erwin McManus, an expert in communication, discusses storytelling, overcoming limitations, and valuable tips for content creators. They explore key mistakes, dominant communication frequencies, the power of authenticity, innovation in content creation, King Solomon's wisdom, and the importance of serendipitous experiences.
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Make Your Story Relatable To The Listener
- Make your story relatable by letting listeners see themselves in it.
- McManus bluntly states "No one cares about your story. They care about their story." and insists on human, not self-centered, storytelling.
Choose Intention Over Approval
- Stop living by others' opinions and choose intention over obligation.
- McManus says creators must accept being disliked and not let negative feedback redirect their purpose.
Reinventing Church To Reach Different People
- McManus reimagined church spaces and language at Mosaic, moving from pews to nightclub venues to reach different people.
- He removed "church" from the name and used human language to welcome nonbelievers into community.