15 Minutes with the Boss Kellie Hush: Never take your eye off the customer and the surprising benefits of mixing sport with fashion
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Aug 25, 2025 Kellie Hush, the Chief Executive of Australian Fashion Week and co-founder of The Volte, shares insights drawn from her dynamic career in fashion journalism. She reflects on how her former boss inspired her ambition and the optimism that guides her leadership. Kellie amusingly discusses her preference for soccer boots over spreadsheets, highlighting the importance of aligning brand vision with customer aspirations. The conversation also touches on the mixing of sports and fashion, showcasing how diverse interests can enrich one's professional journey.
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Always Start With The Customer
- Identify and serve your customer before pleasing your own ego when curating a brand or product.
- Design everything to speak to that customer and remain true to the brand's DNA.
Optimism As National Fashion DNA
- Kellie defines Australian fashion's core as optimism and curates touchpoints to reflect that mood.
- The platform must embody the brands it invites, reinforcing a consistent national identity.
When Creative Taste Clashes With Brand
- A fashion director produced an overly edgy shoot that clashed with Harper's Bazaar's aesthetic.
- The shoot ran but looked jarring because it ignored the magazine's DNA and customer.