Worklife with Adam Grant

ReThinking: Demystifying Gen Alpha slang with Adam Aleksic

144 snips
Jan 20, 2026
In this conversation, Adam Aleksic, a 24-year-old linguist and creator known as Etymology Nerd, breaks down the quirky slang of Gen Z and Gen Alpha. He reveals the intriguing origins of terms like "skibidi rizz" and "brain rot" while explaining how algorithms influence our communication. The duo quizzes each other on viral meme vocabulary and discusses how social media shapes language. Aleksic emphasizes the cultural significance of words and the challenges of seeding new terms, urging critical thinking about internet trends.
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INSIGHT

Roots Reveal Cultural Influence

  • Much internet slang traces to African-American English or 4chan roots.
  • Language origins signal who shapes mainstream culture and political beliefs.
ADVICE

Don't Force New Words To Stick

  • You can't force a word to stick; it must feel natural and spread via social pathways.
  • Seed vocabulary only through organic, cool, or funny conduits rather than top-down imposition.
ANECDOTE

The "On Fleek" Origin And Attribution

  • Kayla Newman coined "on fleek" in a seven-second Vine and saw no profit despite viral spread.
  • Viral originators often get cultural credit but rarely reap financial rewards or control.
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