David Rabley, Accenture, on Why AI Is a Business Strategy, Not an IT Project

Recorded live at CERAWeek 2026, this episode features David Rabley, Global Energy Strategy Lead at Accenture, in conversation with Atul on how energy companies are moving AI from experimentation to real business value.

From reprocessing legacy data to optimizing operations across the energy value chain, AI is becoming embedded in core workflows. Yet only a small share of companies are seeing meaningful results—highlighting the gap between deploying tools and transforming how the business operates.

Key topics:

• AI across the energy value chain—from legacy data to operations
• Why only ~10% of companies are seeing real AI performance
• AI as a business strategy, not an IT initiative
• The 70/30 shift: investing more in people and change than technology
• From efficiency gains to new sources of growth

This episode, recorded live at CERAWeek 2026, highlights how energy companies are moving beyond AI pilots toward enterprise-wide transformation—an increasingly central theme in the convergence of energy, technology and business strategy.