Energy Drinks, Fire TV & the Future of Amazon Ads

Destaney and Sage talk about Sage’s journey from scaling ecommerce at Celsius Energy Drinks to leading strategy at BTR Media and how that brand side experience shapes the way she approaches Amazon today.

They discuss what it actually looks like to build demand instead of just harvesting it, and why upper funnel initiatives like Amazon Fire TV are driving more performance than most marketers expect. They dive into how to communicate test and learn strategies to leadership teams that are only focused on short term efficiency.

They explore the shift from keyword first thinking to audience first strategy, the growing role of video, and how tools like AMC and Amazon’s AI creative solutions are helping brands move faster while staying relevant.

Connect with Sage on Linkedin: linkedin.com/in/sagegorby

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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