Our Own Devices with Nandagopal Rajan Why tech needs story telling in the age of AI
Feb 9, 2026
Ravishankar Iyer, author and storytelling coach behind Story Rules, guides leaders on narrative-driven communication. He discusses why storytelling still matters in the AI era. He explains using AI as a co-creator, the EPACT elements (empathy, authenticity, clarity, taste, presence). He stresses presence as the human authenticity check and the need to iterate and meld data with clear, customer-first stories.
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Stories Remain Powerful In The AI Era
- Storytelling is a timeless, memorable tool that will remain powerful despite AI proliferation.
- AI raises the bar for leaders to show authentic difference or get lost in homogeneous outputs.
AI Changes The Work, Not The Ownership
- AI lowers the friction of producing polished content but shifts the writer's tasks toward judgement and ownership.
- Audiences still expect the human contribution and can sense when it's missing.
Use EPACT To Guard Against AI Slop
- Do apply the EPACT framework: Empathy, Authenticity, Clarity, Taste, Presence when using AI.
- Use these elements to ensure AI-assisted content reflects audience needs and your unique voice.
