People Magic: How to Build a $1M Community What's the Perfect Price for Your Membership? (Data-Backed Answer)
Apr 2, 2026
They explain why freemium communities often create more work and less engagement. They share a data-backed look at typical membership prices and a Three Rs pricing framework. They argue that member-to-member connection and shared frameworks drive transformation. They warn against selling time as the main product and recommend small-group formats and timeboxed free funnels.
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Avoid Freemium Communities
- Avoid building a freemium community where core access is free and paid offers sit on top.
- Gina says freemium leads to more work, less engagement, and less revenue; instead run a timebound free event and upsell into a paid membership (avg $48/mo).
Three Rs Pricing Framework
- Price your membership using the Three Rs: Results, Replacement, and Respect.
- Quantify the results, name what expense the membership replaces, and charge what conveys respect so people pay attention and the host builds value.
Cohort Challenge Course Are The Same
- Cohorts, challenges, and courses are all the same structure: a framework guiding people through a transition together.
- The difference is language and weekly structure; results come from application in community, not passive content consumption.