
The Game with Alex Hormozi Building a $1,000,000 Business for a Stranger in 69 Minutes | Ep 905
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Oct 28, 2025 In a riveting session, Alex helps a struggling garbage business turn its fortunes around in just 69 minutes. They dive deep into diagnosing financial woes, understanding customer types, and improving service efficiency. With an eye on cash flow, they explore innovative pricing strategies and identify valuable upsells. Door-to-door sales tactics and the recruitment of commission-based teams become crucial for growth. By applying practical solutions, they aim to achieve cash-positive growth, securing the family's future.
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Avatar Choice Dictates Strategy
- Alex frames the core choice as avatar (HOA vs Scatter) and channel focused decisions that determine strategy.
- He highlights efficiency as the sustainable advantage for competing in HOA contracts long-term.
Solve For Upfront Cash Per Customer
- Calculate upfront cash needed to cover CAC and first-month fulfillment before scaling acquisition spend.
- If upfront cash per new customer exceeds your fully loaded costs, you can scale profitably immediately.
Pick One Avatar And One Channel
- Do focus on one avatar and one acquisition channel until you reach scale instead of spreading effort across many.
- Alex recommends 'one product, one avatar, one channel' to reliably reach $1M+.
