The Economics of Everyday Things 7. Animal Urine
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Jan 22, 2026 
Ken Johnson, an entrepreneur and founder of PredatorP.com, dives into the fascinating world of selling animal urine as natural pest deterrents and hunting scents. He shares how an unexpected pivot to garden protection emerged from off-season orders. Ken explains why predator urine, like that from coyotes, effectively scares off pests and details the unique collection process from zoos. With a growing market and unusual uses, including its quirky role at Denver Airport, he reflects on his business legacy and future succession plans with his family.
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From Trade-Show Jars To Commercial Business
- Ken Johnson took over Foggy Mountain Hunting Scents and expanded its pee business after meeting founder Wayne Bosowitz.
- He turned a homemade hunting trick into a commercial product by scaling bottling and distribution.
Urine Is A Natural Animal Communication Tool
- Urine functions as a natural communication signal for animals used to influence behavior.
- Johnson leveraged that ecological signal to market predator urine for deterring deer and other pests.
Suburb Growth Drove Demand For Deterrents
- Suburban development increased human-wildlife conflicts as deer populations rose massively over a century.
- That expanding conflict created large consumer demand for non-lethal deterrents like predator urine.