It’s been an exciting couple weeks for fans of digital downloads of music and movies with Microsoft’s official announcement of its Zune portable music player along with the Zune Marketplace download service; Apple’s announcement of several new models of its iPod music player and the new availability of movie downloads from iTunes; and Amazon.com’s introduction of its ”Unbox” service offering rent-or-own movie downloads. Knowledge at Wharton spoke with Wharton marketing professor Peter Fader and legal studies and business ethics professor Kevin Werbach to find out which of these approaches will deliver the best entertainment options to consumers and the most value for their companies’ shareholders.
Hosted on Acast. See acast.com/privacy for more information.
Knowledge at Wharton