Marketing Operators How We're Reaching New Audiences on Meta with Partnership Ads
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Sep 16, 2025 Discover how DTC brands are effectively engaging new audiences on Meta through partnership ads. The speakers delve into the advantages of influencer marketing versus traditional ads, showcasing why creator-driven content often yields better results. They discuss gifting tactics, the importance of cohesive campaigns, and the intricacies of negotiating with influencers. Additionally, insights on audience targeting dynamics reveal the growing significance of personalization and strategic ad placements, driving engagement and ROI.
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Buy Small Videos, Then Scale Winners
- Use low-cost paid creators ($100–$200) to buy content and partnership access rather than rely solely on gifting.
- Then scale the few high-performing assets via paid ads for outsized ROI.
Partnership Ads Are Replacing Whitelisting
- Whitelisting and partnership ads now converge in look and function but are separate Meta products.
- Meta is pushing partnership ads as the primary integration, so align with that direction.
Use Single-Handle Creator Ads
- Run partnership ads from the creator's single handle rather than dual brand+creator handles to keep them native.
- Removing the brand handle reduces the 'ad' feel and often improves performance.