How I Built This with Guy Raz Mythical: Rhett and Link
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Apr 8, 2024 
Rhett McLaughlin and Link Neal, the dynamic duo behind the popular YouTube channel Rhett & Link, share their journey from college comedians to viral sensations. They talk about their humble beginnings creating silly videos, the challenges of a failed TV show, and their innovative strategies for content creation. The conversation dives into their evolution as creators, navigating the changing YouTube landscape, and building their entertainment empire, Mythical. Expect laughs, insightful anecdotes, and the transformative power of friendship!
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Red House Furniture Commercial
- Rhett and Link created a viral commercial for Red House Furniture centered around the store's diverse customer base.
- The commercial's tagline, "where black people and white people buy furniture," sparked national media attention and boosted the store's t-shirt sales.
IFC Show and Non-Renewal
- IFC created a TV show based on Rhett and Link's local commercial concept, featuring the viral "Chuck Testa" taxidermist ad.
- Despite the commercial's success, IFC chose not to renew the show, shifting their focus to scripted series.
'Good Morning Chia Lincoln'
- Before moving to LA, Rhett and Link experimented with a daily show, 'Good Morning Chia Lincoln,' featuring a Chia Pet of Abraham Lincoln.
- This low-effort, high-connection experiment ended when the Chia Pet died, but the concept resonated with their audience.