Coffee With Cole: The Digital Writing Podcast

20 Tiny Copywriting Tips That Make A Huge Difference

124 snips
Jul 23, 2024
Learn 20 powerful copywriting tips to boost your marketing efforts and engage your audience. Discover the importance of selling painkillers, not vitamins, and writing for individuals. Find out how to inject credibility through new information and mitigate the fear of buyer's remorse in copywriting.
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ADVICE

Emphasize Difference

  • Avoid comparative language like "better" or other "-er" words.
  • Focus on what makes your offering different, not incrementally better.
ADVICE

Be a Painkiller

  • Position your product as a painkiller that solves immediate problems, not a vitamin for future benefit.
  • People prioritize immediate pain relief over potential future gains.
ADVICE

Sell the Result

  • Focus on the end result and how the customer's life changes, not the process.
  • Customers care about the benefits, not the mechanics.
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