Ep. 214 – Delegation Without Drama: Building a Business That Doesn’t Depend on You

In this episode of the Renegade Lawyer Podcast, Ben talks with Katie Santoro, founder and CEO of Lyft Business Resources, a fractional administrative support and executive assistant staffing firm.

Katie shares her entrepreneurial journey—from litigation paralegal to insurance claims examiner to yoga studio owner to building a business that helps overwhelmed founders finally get things off their plates.

Ben and Katie dig into the real reasons delegation is so hard, especially for lawyers and founder-led businesses. They talk about ego, fear, communication, process, and why most business owners know they need help long before they know how to use it well.

They also cover:

•  The difference between an admin assistant and a true executive assistant 
•  Why delegation fails when the founder is already too overwhelmed 
•  How Katie matches clients with the right assistant 
•  Why process and emotional intelligence matter just as much as skill 
•  The hidden cost of trying to do everything yourself 
•  What founder-led businesses can gain when they stop being the bottleneck 

This is a practical conversation for lawyers, business owners, and anyone who knows they should delegate more—but hasn’t quite gotten out of their own way.

🎧 Listen now on Apple Podcasts or Spotify

Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.com

What Makes The GLM Tribe Special?

In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. 

One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixing
the actual practice of law with business building in the way that we are.

There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.