The Dylan Mullan Show (previously Life, Money & Love) “We Sell A Product Every 8 Seconds” - How Jose Bryce Smith Revolutionised The Haircare Industry And Got O&M Stocked In Over 50,000 Salons!
In this episode, I sat down with Jose Bryce Smith, the inspiring founder and CEO of O&M (Original & Mineral) - a clean beauty brand that’s taken the haircare world by storm.
Jose didn’t just create another shampoo company, she built a global business with her products now stocked in over 50,000 salons across more than 20 countries and she did it all while fighting against an industry that said it couldn’t be done, proving them all wrong.
Jose’s journey started with a deep personal loss. Her father died of cancer when she was just 17, and doctors found aluminium in his system, possibly linked to products we use every day. That moment changed everything. It lit a fire in her to create something better, something safer and that’s how her clean beauty mission began.
In this episode:
- How Jose went from working reception at a salon to building a $100M global clean beauty empire.
- The moment she lost her father to cancer — and how it sparked her mission to remove toxic chemicals from haircare.
- Why people in the industry thought she was “crazy” for creating ammonia-free hair dye — and how she proved them wrong.
- How she risked $80,000 of her own money when no one believed in her idea — and what happened next.
- The emotional toll of building a purpose-driven brand and the role therapy and coaching played in her journey.
- What she’s learned about self-awareness, mindset and “getting out of your own way” as a founder and leader.
- The truth about what it takes to grow 4x in 4 years and scale to 50,000 salons in over 20 countries.
- How she built a tribe by empowering hairdressers and giving them tools to thrive in a healthier industry.
- The biggest lessons she’s learned from failure, criticism, and pushing forward when everything felt impossible.
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