Ditching Hourly Coaching Call with Residential Architect Jason Comer
20 snips
May 7, 2024 
Residential architect Jason Comer discusses transitioning from commodity labor to productized leverage in home design. Topics include authentic project images, marketing strategies, building relationships with developers, testing designs digitally, and navigating housing market dynamics.
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Late Start, Many Low-Value Permits
- Jason Comer left firm employment and launched his own residential architecture practice around age 30, gradually specializing in homes.
- Early on he did many small, low-value permits (50–60/year) before shifting to higher-value projects.
Price For Client Value, Not Hours
- Adopt value pricing: price the client not the job to raise fees significantly.
- Use seminars like "Win Without Pitching" to learn negotiating and client-focused pricing.
Drawings Carry Hidden Client Risk
- Most of an architect's hours sit in production and construction documents even though clients undervalue that phase.
- Poor drawings create major financial risk for clients, so design documentation is high leverage work.