Earn Your Happy

Fertility, Growing Your Audience, and Culture Building Habits Every Business Needs with Courtney Saye, Sarina Virk Torrendell, & Ashley Ansuini

Sep 22, 2025
In this engaging discussion, Courtney Saye, founder of the Functional Fertility Clinic, shares insights into addressing reproductive health through a holistic approach. Sarina Virk Torrendell, a seasoned startup advisor, reveals effective go-to-market strategies and the importance of strong distribution in today’s market landscape. Meanwhile, Ashley Ansuini discusses her journey building inclusive Pilates studios, emphasizing culture and training for sustainable growth. Together, these entrepreneurs combine health, innovation, and fitness in inspiring ways!
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ANECDOTE

Gut Test Revealed Hidden Issues

  • Courtney described a client who struggled since 2022 with gut infections and undiagnosed inflammation.
  • GI-MAP testing revealed yeast, parasite, bad bacteria, and gluten markers that explained infertility symptoms.
INSIGHT

Start Marketplaces With Supply

  • Early-stage market launches require prioritizing supply before demand in two-sided marketplaces.
  • Building strong merchant or provider supply makes subsequent customer acquisition effective.
ANECDOTE

Scaling Postmates From Zero

  • Sarina launched Postmates in new markets with no playbook, scaling to over 4,000 US cities.
  • Early tactics included PR, merchant outreach, events, and hands-on market building.
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