What Is Scope Churn?

Businesses naturally want predictability from their software organizations. Promises have been made to customers, and there are business objectives to deliver as well. Often, those things have little to no wiggle room. The head of Marketing says “This must be completed on time, because we have a trade show on March 1st, and we have committed to present there.” The head of Product says “The only way we could save this angry customer was to promise that this would be completed on September 30th. If we don’t deliver, they will walk.”

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