The Unofficial TikTok Shop Podcast with Jordan West
Ep 218: Collecting Data That Matters With Data Analytics Expert Anastasia Egorova From Skechers
Data is undoubtedly very important in business, but the question is, with the abundance of data available for us, how do you sift through it to get to the gold?
In this episode, Anastasia Egorova, Data Intelligence, BI, and Analytics executive, talks about what sort of data really matters in business. She also shares about where and how they look for trends at this time. Listen up and enjoy!
KEY TAKEAWAYS FROM THIS EPISODE
- Understanding the customer and collecting the right data can help differentiate your brand.
- Data collection has to be timely. Be a step ahead of your customers and meet them in the channels where they are with the product you are offering that appeals to them.
- Trends in Asia like technology innovation in the retail space or even fashion are usually indicators of what will happen in the US for younger consumers.
- Quantitative data helps you quantify the problem, and qualitative data explains why people behave in a certain way.
- You need to experiment and test but your risks should be based on evidence and data.
TODAY’S GUEST
Anastasia Egorova is a Data Intelligence, BI, and Analytics executive. She has 15 years of experience in Business Intelligence, Analytics, and Information Management with Fortune 100 companies and 7 years of consulting with Fortune 500 companies.
Connect and learn more about Anastasia here:
LinkedIn: https://www.linkedin.com/in/egorova/
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