What happens when an SEO expert takes their skills to one of the most unique digital markets in the world?

In this episode of The Search Session, host Gianluca Fiorelli is joined by Natalia Witczyk, an International SEO Consultant who made the bold move to China, navigating a completely different search ecosystem while continuing her global SEO work.

The conversation explores Natalia’s experience bridging Chinese and Western SEO markets, the influence of Baidu’s black-hat culture, the contrasting approaches of Chinese and Western brands toward global expansion, and the role of platforms like WeChat in shaping search behavior long before AI. They also discuss the risks posed by Google’s AI translations bypassing local content and languages, and why SEO strategies need to evolve toward UX personalization and human-focused metrics.

Packed with valuable insights, practical advice, and real-world stories, this episode offers a unique perspective on the intersection of SEO, AI, and cultural differences in search.

This is the 25th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh

Here's what you'll learn in this episode:

(00:10) Meet Our Guest: Natalia Witczyk
(02:04) Bridging Western and Chinese SEO
(03:33) Chinese Brands Entering Western Markets: Key SEO Challenges
(05:39) Baidu vs. Google: Why Baidu SEO is a Different Game
(11:37) Lessons from Social Media: Adapting to Google’s Zero-Click Future
(13:57) AI’s Impact on Search Behavior: What China’s Already Doing
(18:52) How European Clients are Adapting to AI in SEO
(23:56) SEO Metrics and Reporting in the Age of LLMs
(28:12) International SEO Challenges: Google’s AI and Translation Issues
(34:34) Natalia's Prediction: The Shift from 'International SEO' to 'International UX'
(41:55) Insights from Being a Search Awards Judge: How Global SEO Strategies Are Evolving
(48:52) Beyond SEO: Getting to Know Natalia

👉 Read the full article and explore additional insights: https://www.advancedwebranking.com/blog/international-seo-insights-from-china

Where to find Natalia Witczyk

LinkedIn: https://www.linkedin.com/in/nataliawitczyk/
Website: https://www.jademond.com

Where to find Gianluca Fiorelli

Linkedin: https://www.linkedin.com/in/gianlucafiorelli/
X: https://x.com/gfiorelli1
Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
Website: https://iloveseo.net/

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