The Morning Brief Rebel Foods’ chief on Building Brands, Tech, and an IPO on the Horizon
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Oct 24, 2025 Jaydeep Barman, Co-founder and Group CEO of Rebel Foods, shares how his cloud-kitchen company reshaped India's restaurant market. He discusses Rebel’s move to a kitchen-only model, driven by survival pressures and delivery demands. Jaydeep highlights their unique no-CV hiring process, emphasizing a founder mentality. He reveals insights on operational complexities across multiple cooking brands and the tech powering their kitchens. Excitingly, he hints at profitability on the horizon and plans for an IPO next year.
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Hiring Without CVs Built Founders
- Jaydeep recruited without CVs by asking contacts for people who showed passion and ownership.
- Eight hires followed; five became Rebel co-founders and three later founded other startups.
Brands Over Infrastructure
- Rebel positions itself as a restaurant brands company, not merely an infrastructure provider.
- Brands drive strategy; kitchens and tech exist to support the brand experience and scale.
Decompose Cooking To Scale Operations
- Break cooking into ingredients, dispensing, and temperature/movement to simplify multi-brand kitchens.
- Use process, automation and culinary innovation to make a single kitchen execute diverse menus reliably.
