30 Minutes to President's Club | No-Nonsense Sales #186 - Amplifying authenticity to soft close across the sales cycle (JC Pollard, Mid-Market Account Executive @ Gong)
20 snips
Aug 2, 2023 AI Snips
Chapters
Transcript
Episode notes
Outline the Buying Process
- Recognize that buyers are often unfamiliar with your product or service.
- Proactively outline the buying process and set clear agendas.
Soft Close Consistently
- Soft close throughout the sales cycle, not just at the end.
- This helps identify objections early and accelerate the deal.
Authentic Cold Calling
- Open cold calls authentically and with energy, mirroring a real-life conversation.
- Standing up and smiling can help project enthusiasm.