013: Build a Community, Not an Audience with Gina Bianchini

Gina Bianchini, co-founder and CEO of Mighty Networks, shares tips on building a thriving community and the difference between building a personal brand and a community brand. They discuss the benefits of building a community around a business and the challenges of creating a welcoming digital community. The importance of having clear community guidelines and a defined culture is highlighted. They also discuss the power of creating a community for personal growth and the process of setting and cultivating a culture within a community.