In this episode, Tina and Mike were joined by Don Valdez, during his time as Head of Ad Tech and Publisher Partnerships at The Media Trust. Don explored how AI can enhance content quality, protect user data, and ensure regulatory compliance in publishing. He shared practical strategies for building user trust through transparency, verification, and collaboration with brands. Also, Don emphasizes the importance of using AI to improve efficiency and encourages publishers to embrace and effectively utilize these tools.
The Pub Way: An AdTech Podcast for Media Leaders