30 Minutes to President's Club | No-Nonsense Sales

#134 - Optimizing for connections and completions in your cold calls (Ryan Reisert, Student of Sales, Principal @ Reisert Consulting)

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Oct 12, 2022
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ADVICE

Use Five Dials Then Switch Channels

  • Do limit initial phone attempts to five dials before switching channels.
  • Reallocate effort to email or LinkedIn after five failed calls to maximize ROI.
ADVICE

Call Transfer Lines First

  • Prioritize calling operator or transfer lines over mobile numbers.
  • Target numbers where staff exist to transfer calls because they yield higher connect rates.
ADVICE

Prefer Phone Over Email For Outbound

  • Do cold call more than cold email when possible.
  • Expect significantly higher positive outcomes per dollar on phone outreach versus email.
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