[TREND WATCH] 10 Corso Como's Averyl Oates: 'We're creating a name in the US'

For modern retailers, a unique product curation has never been more make-or-break. To create a standout shopping experience in the crowded, competitive market, many fashion players are leaning on experienced buyers. Milan-born concept store 10 Corso Como, which opened its doors in 1990, has gained popularity among fashion and art fans for its one-of-a-kind assortment spanning rare photography books, designer home decor, private-label fashion and exclusive accessories collaborations. Prior to launching is first U.S. outpost, in NYC's Seaport District in September, it scooped up Avery Oates, a fashion veteran who's worked as a buyer for more than 20 years. On the first episode of our limited series, Glossy Trend Watch, editor-in-chief Jill Manoff sits down with Oates to discuss the role of the modern retail buyer as shopping moves online, designers' production shifts from a seasonal calendar and consumers' increasingly demand newness.