My First Million

Steph Smith: “This opportunity is totally overlooked”

584 snips
Apr 14, 2026
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The Silver Tsunami Creates Obvious Eldercare Demand

  • Aging populations create a durable tailwind for eldercare, especially nursing, because older adults still need physical human support despite AI hype.
  • Steph Smith points to Japan as an early case study, where the declining birthrate helped create millions of akiya homes, sometimes given away free.

Premium Assisted Living May Be Undersupplied

  • Assisted living already looks lucrative, yet the real opening may be building a premium version families feel good about using.
  • Steph Smith cites $54,000 average annual cost, 31,000 US facilities, mostly for-profit, with many operators earning 20%+ above operating costs.

Weird Sports Trends Can Spawn Branded Events

  • Fast-growing sports reveal emerging consumer behavior, and awkward niche activities can become event businesses with the right branding.
  • After seeing alpine touring, winter fat biking, and off-course golf, Shaan Puri pitched a goofy suburban triathlon for out-of-shape middle-aged guys.
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