Problem Solvers Gary Vee’s 2026 Marketing Playbook
7 snips
Feb 2, 2026 
Gary Vaynerchuk, entrepreneur and CEO known for VaynerX and VaynerMedia, explains why traditional social is changing and where marketing is headed. He discusses agency rebranding, finding overlooked audiences, the rise of interest-based media, and building fast, production-first teams to keep brands culturally relevant.
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From Wine Videos To Big Agency
- Gary describes building VaynerMedia from wine videos to one of the largest independent advertising agencies.
- He notes critics called him 'Wine Boy' but the agency succeeded by outflanking traditional firms with contemporary marketing.
Scale Through Multiple Agile Agencies
- Create multiple agencies within a holding company to preserve nimbleness and scale talent.
- Use separate brands (like Chuck Media) to give leaders room to grow without corporate slowdowns.
The Oreo Moment That Changed Strategy
- Gary recounts sending a company-wide email minutes after the Oreo Super Bowl tweet, saying the company had changed forever.
- That moment convinced him speed and contemporaneous relevance were now central to marketing.