Ep 542: Does Brand Marketing Even Matter In 2024? With Stephen Racano, Geologie

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Optimizing towards brand-level metrics and customer lifetime value, and the pivot towards a unisex brand positioning based on customer feedback and insights.

In this episode, Jordan West and Stephen Racano, Head of Growth at Geologie discuss the landscape of direct-to-consumer, omnichannel approach, and the potential solutions for their industry challenges. We learned about the importance of speed in agency partnerships, customer feedback driving brand evolution, and the value of TikTok Shop for brand exposure.

Listen and learn in this episode!

Key takeaways from this episode:

• Speed is crucial in the agency space, prioritizing a fast response over quality and price.
• Focus on optimizing towards brand-level metrics and lifetime value, rather than just conversion rate and cost reduction.
• Understanding customer lifetime value and brand alignment is key for successful marketing strategies.
• Rewarding and maintaining a consistent brand message across all channels, particularly through customer reviews, builds brand trust.
• Leveraging AI and customer feedback can inform pivots in brand positioning and product offerings.
• Tailoring marketing strategies to fit each channel, including DTC, retail media, and in-store strategies.

Recommended Tools/App:

Chat GPT: https://chat.openai.com/ 

Bard/Gemini: https://gemini.google.com/ 

Today’s Guest: 

Stephen Racano, Head of Growth at Geologie, is a well-rounded digital marketing professional with 15+ years of experience in executing & measuring the digital marketing ecosystem. He complements his marketing & business proficiency with a technical skill-set that ensures a strong measurement foundation for cross-channel digital strategies. Stephen help deliver 5x+ year over year growth for 2 consecutive years. Stephen loves to share his passion for analytics and marketing strategies with his team and clients.

Connect and learn more about Stephen and Geologie:

LinkedIn: https://www.linkedin.com/in/sracano/ 

Website: https://geologie.com/ 

Instagram: https://www.instagram.com/sracano/
Amazon: https://www.amazon.com/stores/page/8CA37F82-57A5-41D1-90E3-8DF8F7DDE1E3 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow