This week, Francis is joined by the rest of the Creator Spotlight team — Assistant Editor Natalia and Podcast Producer Tom — to reflect on the biggest creator economy themes from a year of interviews and share their predictions for 2026
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Francis Zierer
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Twitter/X
Natalia Pérez-Gonzalez
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Twitter
Tom McCloud
LinkedIn
Twitter
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Timestamps
00:00 Introducing Tom and Natalia
01:30 How to use serialized content in 2026
10:10 Changing our perspective of the creator economy
11:50 Our best piece of 2025
Our 2026 Predictions
15:13 Francis: In-person is the future
20:28 Tom: Podcasts are dying
27:30 Natalia: Short-term creator partnerships
Themes of 2025
29:10 Building strong parasocial connections
The Creator Spotlight Podcast